About us

When our son Howard, AKA Bubba, was born with Down Syndrome in 2016, we began a journey like no other. For the first time in all of our lives we saw, firsthand, what it was like to be part of a community, so fully dedicated to a common purpose.

That purpose for us and so many others is such a common and basic concept that it almost seemed silly it was not just “being done” already.

Inclusion.

That is what we are all about. As a brand and as a family.

The intent of our brand is to promote individuality and uniqueness as well as providing support for a number of various causes that are near and dear to us!

We want all of our customers to feel included as well. You are unique and loved and everyone is included here!

As we often say…

Be yourself, everyone else is already taken!